Yarra Valley Water

Helping to instil water saving habits that will last a lifetime.

In 2020, Yarra Valley Water revamped its primary education program to have a greater focus on water conservation. The curriculum-aligned incursion program centred around the fantastic story of four Water Watchers, a squad of intergalactic water crusaders who have been forced to flee their own planet.

The revamped program was well received and YVW soon decided to expand on the face-to-face experience with a digital offering, as part of a long-term strategy aimed at adding flexibility and reach to the education program, and better positioning the organisation to instil positive water saving habits that will last a lifetime. We were thrilled to work with YVW on this second phase of the project.

The brief offered a very exciting opportunity to continue to bring the highly playful Water Watchers story to life, building awareness and affection among the target audience

Welly, Washy, Wavy and Wade engage students on an emotional level, helping to convince them that small behavioural changes can have a big impact. We also shifted the focus of the water conservation mission to students’ own lives – requiring them to collect, record and review measurable data within their own homes.

The project kicked-off with a co-design process that involved teachers, program facilitators and stakeholders, and is scheduled to launch early in 2024.

What we did

  • Co-Design Facilitation
  • Program Design
  • Content Creation
  • Technical Development
  • Pilot Program

Deeper Richer’s commitment to delivering a platform that was co-designed by education experts and teachers was invaluable to the output … we look forward to working with them in future as we continue to build the experiences we offer to schools and students.

– Tamara Reid, Senior Campaign Specialist, Yarra Valley Water