EARNIE: MASCOT DEVELOPMENT
NSW Container Deposit Scheme, Return and Earn

We’re working with the NSW Return and Earn program, the state’s largest litter reduction initiative.

Since the scheme began in 2017, a staggering 10 billion bottles and cans have been recycled and $1 billion in refunds returned to the people of NSW. This equates to more than 837,000 tonnes of materials recycled and a reduction in CO2 emissions equivalent to taking more than 400,000 cars off the road for a year. Wow!

We’ve been asked to come up with a new look, personality and engagement strategy for the program’s mascot, Earnie, an adorable wombat. The new strategy will seek to increase engagement with students and families on key aspects of the scheme – such as sustainability, circular economy principles, and recycling – and create a strong foundation from which an exciting range of new learning experiences can be developed in the future.

To get things rolling, we facilitated some brainstorming and co-design activities with a fantastic group of primary school students in Western Sydney. Early outcomes include the images you can see on this page. More details to follow soon.

What we’re doing

  • Facilitating co-design workshops
  • New mascot development and design
  • Engagement strategy