Project Description

ROAD TO ZERO
Regional In-school Program
TAC and Melbourne Museum

  • road to zero education

Can we achieve the vision of zero lives lost on our roads?

Drawing upon decades of TAC research, we designed and developed a touring pop-up exhibition and hands-on learning program based on the world-leading Road To Zero Education Complex at Melbourne Museum. Launched in June 2019, the free program is aimed at secondary schools in regional and remote areas of Victoria.

The challenging brief required us to identify a range of creative digital solutions capable of mirroring the learning outcomes of the Melbourne Museum experience – but without internet access or any kind of technology support. And, of course, everything needed to pack down into a large van.

road to zero immersive experience

Our solution was a highly immersive device driven approach that offers students agency and control over their learning.

The experience is comprised of a highly interactive eight-station exhibition plus a number of collaborative design tasks – all of which prompt students to think deeply about human vulnerability, the role of speed in crashes, and how they can work together to reduce road deaths.

Program highlights include a large bespoke video wall comprised of 35 iPad Pros and an Augmented Reality experiment that allows students to explore the impacts of speed and friction on stopping distance, before applying their learning to a real-world problem by designing a safe road system.

What we did

  • Concept Development
  • Learning Design
  • Physical Design
  • Digital Development
  • Integration of Physical Design & Digital Media
  • Project Management
Road to Zero

“This is very cool.
This is a great way to be learning.”

– Hon. Jaala Pulford, Minister for Roads, Road Safety and TAC