Regional In-school Program
TAC and Melbourne Museum

  • road to zero education

Can we achieve the vision of zero lives lost on our roads?

Drawing upon decades of TAC research, we designed and developed a touring pop-up exhibition and hands-on learning program based on the world-leading Road To Zero Education Complex at Melbourne Museum. Launched in June 2019, the free program is aimed at secondary schools in regional and remote areas of Victoria.

The challenging brief required us to identify a range of multi-sensory digital solutions capable of mirroring the learning outcomes of the Melbourne Museum experience – but without internet access or any kind of technology support. We also had to take into account the unique requirements and limitations of regional schools, especially in terms of scheduling, class sizes and infrastructure. And, of course, everything needed to pack down into a large van.

Gold Medal
Melbourne Design Awards 2020, Pop-Ups, Display, Exhibit & Set Design. (We were part of the winning team, alongside E2 & Grumpy Sailor.)   

EdTech Awards 2020 

road to zero immersive experience

Our design solution was a highly immersive device driven approach that offers students agency and control over their learning, setting a new standard in outreach program delivery.

The experience is comprised of an exploratory and interactive eight-station exhibition plus a number of collaborative design tasks – all of which prompt students to think deeply about human vulnerability, the role of speed in crashes, and how they can work together to reduce road deaths. Program highlights include:

  • Introductory video played on a large bespoke iPad wall comprised of 35 iPad Pros.
  • A six-station touch-screen exhibition, including a custom-built AR experience that enables participants to develop an understanding of car safety features, and a VR experience that helps students develop an understanding of the evolution of road safety technology over time. Other interactive stations provide students with an understanding of the fragility of the human body, especially in relation to its ability to handle high-speed impacts; prompt them to analyse traffic risks in key problem areas and find solutions that make the roads as safe as possible; and provide an understanding of the impact of different speeds in different types of collisions.
  • A Personal Pledge that motivates and empowers students to do more to reduce road trauma.
  • Two group-based design tasks. The first one, linked to the Victorian Science curriculum, is an interactive experiment that allows students to explore the impacts of speed and friction on stopping distance, before applying their learning to real-world problems. In the second task, linked to the Health & PE curriculums, students use a range of information sources to research and reflect on road safety behaviours of 14-17 year-olds. They then apply their findings to create a short video campaign that reinforces positive road use among the target audience.

What we did

  • Concept Development
  • Learning Design
  • Physical Design
  • Digital Development
  • Video Production
  • Integration of Physical Design & Digital Media
  • Project Management
Road to Zero

“This is very cool.
This is a great way to be learning.”

– Hon. Jaala Pulford, Minister for Roads, Road Safety and TAC